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The Twins would move to KSTP beginning in the 2007 season, and would then move to then-team owned KTWN-FM prior to the start of the 2013 season. An inability to maintain programming leadership with a consistent vision is another factor. His social network is expansive. He is without question the most talented weve had here at WCCO, says CCO evening host Mike Max. In January, WCCOs average listener, per Nielsen data, was 65 older than any other major media entity in town; 68 percent were 65+. [10][11] The merger was approved on November 9, 2017, and was consummated on November 17. Knoepke has no choice but to replace Lee, but given the lack of an obvious in-house successor, the question is, where to turn? [Management is] definitely trying to young it up, explains Adam. He has covered media businesses in the Twin Cities since 1985. Nonetheless, its recently departed program director told on-air talent to imagine they were aspirationally programming for a 42-year-old man. Two factors are important here: Technology has changed, particularly when we transitioned to digital television, Meisch said. WCCO Radio remains the storied icon of Twin Cities broadcasting. And most car radios do not allow you to switch between stations on different bands easily. Its a weekly conversation. A local watershed was KFANs move to FM in 2011. One can debate the merits ofCCOs programming and its role in a 50-year ratings slide, but the real driving force was competitive pressure. The threat to WCCO long-term may not be the age or size of its audience, but an owner who sees it as a pawn or rook on an industry chess board. Scandinavian Gift Shop to host Wake Up Alexandria on May 5, New robot server 'hired' at Grand Arbor's Pioneer Grill in Alexandria, State FFA band and chorus are the hidden gem of Minnesota State FFA convention, MN 100 Club donates $50,000 to family of Pope County fallen officer, Overpass in Glenwood to memorialize Deputy Josh Owen. Having six stations in town is key to maximizing revenue, explains Anselmo. There are two ways to accomplish this buy a station or use one of parent company Entercoms. World Conference for Cancer Organisations. MinnPost's in-depth, independent news is free for all to access no paywall or subscriptions. Accordingly, we conclude that the Petitioner has met its burden and demonstrates that WCCO-TV fails to meet the requirements to maintain its status as significantly viewed in Rochester. Its closest competitor, KSTP Radio (1500 AM), had just under an eight share. The WCCO-TV signal is back to - WCCO-TV | CBS Minnesota | Facebook [12][13], In 2018, WCCO returned to the moniker "News/Talk 830 WCCO" with its logo reflecting the change.[14]. In March 2018, WCCO shut down its HD Radio signal on AM 830. One reason for CCOs strength, says a competing radio programmer in town who did not want to be quoted publicly on a competitor, is that everything is for sale, and there is so much to sell. WCCO has more commercial inventory than any station in town. Weve used WCCO for over 50 years, Fetters says. Anselmo says most stations are getting 10 to 15 percent of their audience from the stream. Everyone is advised to take precautions when air quality is unhealthy, including taking it easy and listening to your body. WCCO is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms. First, digital streaming and smart speakers may quickly render the AM band struggle moot. The Free Dictionary. Green was moved to the 9 a.m. to noon time slot where she co-hosts the show with Adam Carter. The . The home of. As of Friday morning, air quality conditions were listed as unhealthy around the Twin Cities and in north-central Minnesota. It has to be distinctive, even memorable. For several years, WCCO has hosted a weekly radio show with the governor of Minnesota. Broadcasters can relinquish their licenses and go off the air. But the CBS network signal has been coming through KCCO off a tower near Westport in Pope County. (2020 market revenues were down 28 percent locally, say insiders, due to the pandemic recession. It was surreal, it was the place. Those are the words of Jon Quick, WCCOs marketing director, then program director, from 1980 to 1992. Stations that do relinquish their broadcast bandwidth would be required to have a 39-month post-auction television transition to put into effect their required changes, according to the FCC site. Big changes at WCCO Radio were announced Tuesday morning as "The Good Neighbor" formally introduced longtime morning television anchor Jason DeRusha as its new afternoon drive host. Opinions are myriad. (Entercom says the age is 53, perhaps relying on a lesser used metric known as median cume, which was under 54 for one month in 2020.) He graduated from the University of North Dakota, then hopped to jobs in Grand Forks and Fargo. 75% of the state is experiencing severe drought. Only a fraction of listeners even use the AM band. This means that with the conversion to digital, a station like WCCO in the Twin Cities can retain its Channel 4 brand identity, while also offering additional over-the-air content on a Channel 4.2, which it does. Reduce or eliminate splitters or connectors that are not needed. Howard Viken, Maynard Speece, Charlie Boone and Roger Erickson, Jergen Nash, Joyce Lamont, and Randy Merriman became household names. WCCO - Wikipedia MINNEAPOLIS (WCCO) -- The Minnesota Pollution Control Agency has extended and upgraded the air quality alert in much of the state due to "unprecedented" conditions caused by wildfire smoke. They would need only to rescan for stations that have new channel locations. Who will be moving into Alexandria Viking Plaza? 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For a decade then, CCO routinely rated in the upper single digits, but between 20122013,CCO saw more audience loss, concurrent with competitor KFANs move from AM to FM. [9], On February 2, 2017, CBS Radio agreed to merge with Entercom. Entercom doesnt understand the legacy, says Quick, but if Shannon [Knoepke] can sell the heck out of it, it doesnt matter. Had Entercom made an offer for GO, it could have acquired an FM signal for WCCO for less than the cost of a years revenue on The Wolf. Im in favor of diversity in our content, but Im against tokenism, says Rajkumar, a communications consultant in her weekday job. Its their reputation and the trust in the community that we hope conveys to us, Fetters says. Our biggest challenge is letting people know what were doing and finding a new audience, says Hepola, referring to the challenges of getting the word out about his new program. But opting out of some of these cookies may affect your browsing experience. Knoepke dismissed John Hanson during the winter, the third programming exec she has replaced during her six-year tenure. Normally that process would be driven by a programming executive, but right now WCCO is without a brand manager, as Entercom labels the role. Even television wants part of CCOs legacy. . Due to the station's power, as well as Minnesota's mostly flat landscape (with near-perfect ground conductivity), WCCO boasts one of the largest coverage areas in the country. WCCO constructed a new 654-foot tower in Coon Rapids in 1939. And because Lee reads so many of those ads, and nurtures so many of the advertiser relationships, his departure breeds uncertainty. The fine particles in the smoke can be harmful to people with lung or heart issues, and they can also affect the elderly and young children. Broadcasters have never had to do this. Also in 1979, Hubbard-owned KSTP-FM became KS95 and, under program director Chuck Knapp, emerged as the towns first FM station that did more than just play music. Each time the. Broadcasters can relinquish their current channels in order to share channels with other broadcasters after the auction; or. DeRusha, who announced last week that he's leaving his role as the lead anchor of WCCO This Morning, will anchor his final television broadcast on June 23. 3.) New comments cannot be posted and votes cannot be cast. But from a scale standpoint, its reach is limited. Alexandria area residents raised about $500,000 to set up the Selective TV system more than 35 years ago. CCO held a 20 share as late as 1991, but by 1998, with Steve Cannon and Boone & Erickson all retired from their drive-time strongholds, the station had fallen to a 10 share. Officials advise that people in sensitive groups limit time outside and avoid strenuous exercise or activity. Frank Vascellaro and Amelia Santaniello are on. We are a neutral grounds where Sotans come from all four corners of our great state to discuss the latest news, share great photographyand memes, discuss politics, the outdoors, and so much more! Reach Agweek reporter Jeff Beach at jbeach@agweek.com or call 701-451-5651. Your local TV weather forecaster is ad . Our reporters are only able to do their work thanks to support at all levels. 2021 CBS Broadcasting Inc. All Rights Reserved. So, why can the government do this? The petition included ratings data showing that WCCO no longer meets the threshold of broadcast viewership to be considered significantly-viewed in Rochester. July 31, 2021 / 8:30 AM You get in a rental car and AM is still set to factory presets, says Twin Cities radio historian and former WCCO marketing exec Tom Gavaras. By the time Boone & Erickson retired in 1998, Lee was a familiar voice to their listeners and had been anointed by the duo as their successor. Knoepke declined to say anything specific about WCCOs audience makeup or future goals. But WCCO is in many ways a shell of its one-time self, attracting a fraction of the audience that it commanded in its heyday and no longer a ratings leader among the regions news and information stations. This website uses cookies to improve your experience while you navigate through the website. A clause in her WCCO contract required that she stay off the air for a year. Theyll take a look at it.. Scan this QR code to download the app now. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Some observers and past employees believe it is very little; others say its near-absolute. Theyre looking for someone to change it without changing anything, Bloom says. WCCO Radio recently made significant changes to its on-air lineup. She returned to Minnesota in 2006 to co-host a weekday morning show on WCCO with Susie Jones. Water City Chamber Orchestra. Two stations can broadcast on the same channel. Public radio started acting like real radio, promoting, employing formatics [programming techniques to hold listeners attention], says Bloom. If you have questions, emaileditors@minnpost.com. [8] In the 1930s, two additional 300-foot towers were added to increase the range of the station's signal. At every transition in the recent and not-so-recent past, the station chose continuity over reinvention, worried about jeopardizing what still are very substantial revenues. Thirty seconds earlier, he was cracking his knuckles; she had her elbows on the desk and her chin resting in her hands. His morning drive show generates somewhere between a third and a half of the stations revenue, much of it from sponsor relationships Lee himself formed and nurtured. Though Knoepke is well-liked and described as a leader by most of the staffTCBinterviewed, it is unclear how much decision-making authority Entercom cedes to local management. By the late 1970s, WCCO-FM 103 had come into its own and established an identity separate from AM 830, with a popular adult contemporary/soft rock sound. Its legendary air talent over the last four decades made their mark with a schtick rich in Scandinavian dialects and jokes about herring. After working for almost 10 years as a weekend anchor and reporter for the WCCO Good Question program, he started working as a morning anchor. (Games are now simulcast over Entercom country station The Wolf at 102.9 FM.). From 1947 to 1996, WCCO and WCCO-TV won 12 George Foster Peabody Awards, more than any other Twin Cities broadcast outlet. That said, there are others in the industry who mistrust BIAs data, pointing to iffy revenue estimates BIA circulates for ratings leader KFAN, which most of the industry believes bills in excess of WCCO but who BIA says bills much less. The iconic radio station that was once the town square of Minnesota faces a near-term full of challenges. The big three [Cumulus, Entercom, iHeartMedia] are overleveraged and burning the furniture to stay alive, says an industry source currently involved in brokering radio station transactions. A coverage map from RabbitEars.info shows over-the-air reception of WCCO may only be possible in limited parts of Rochester and would require a rooftop antenna. But in late 2020, the opportunity presented itself. Is the station gone completely, or another channel in its place? At that point, WCCO could have made a format pivot and occupied any market niche it wanted. The stations farm director was feted across the states ag belt and held down important on-air segments each day. Can supporters move ahead without them? [4] It is also heard on a digital subchannel on co-owned FM 102.9 KMNB-HD2. It seems kinda weird, I dunno. The petition from Allen Media's KIMT/3 (Mason City, IA) was first reported here last year. 2023 CBS Broadcasting Inc. All Rights Reserved. Does anyone know what happened to WCCO meteorologist Molly - Reddit 1,867 were here. Lee, 67, is arguably the last in a line of legacy talent that connects the station with its heyday of the 1960s and 70s. This Site Primarily Contains a Collection of Airchecks of Numerous Twin Cities (Minneapolis/St. Jason DeRusha, the longtime WCCO-TV morning news anchor and co-host of "WCCO Mid-Morning," announced on Tuesday that he was leaving the television station he's been with for nearly 20 years. Fees asked for by the station may have been too high to renew a contract. Does anyone know what happened to WCCO meteorologist Molly Rosenblatt? The weekend forecast looks to be mild and dry, with temperatures in the low 80s. People selling cars, boats, and other specific advertisers want that audience. By contrast, the advent of digital music and streaming services has devastated music radio, its programming commodified and often presented by disc jockeys recording air segments from studios hundreds of miles away. Our strength with endorsements is [that] weve earned listeners trust, says Lee. Job one for Knoepke is to hit a home run with Lees replacement. CCOs air talent was long-tenured and had copious amounts of vacation. "Smoke from Canadian wildfires lingers over most of Minnesota. Rumors abound that WCCO-TV morning anchor Jason Derusha is high on the stations list of possible successors, and the former CBS corporate siblings might even look to simulcast some of his 4:30 a.m.7 a.m. TV newscast. What message if anything do you get when you tune to it? Former Governor Jesse Ventura had a show while in office, and successor Tim Pawlenty followed suit. Archived post. Local hosts are heard most hours of the day and evening, including Chad Hartman, Vineeta Sawkar, Paul Douglas, Jordana Green and Adam Carter, Jason DeRusha, and Henry Lake. Sign in or register to get started. [WCCO] overachieves in revenue vs. audience size, says Mark Fratrik, chief economist at BIA Kelsey, a consulting firm that advises the industry. But radio has an incredible future when led by smart, creative, visionaries who can build connection with an audience.. And he does them better than anyone.. ), One current WCCO employee who requested anonymity says that given its modest ratings and weak demographics, Entercom was shocked at WCCOs top-line [revenue] when they bought it.. The auctions were authorized by Congress in 2012 to make better use of the nations broadcast spectrum. Its not a coincidence that after 6:30 p.m., when KFAN ends local programming, WCCO pivots to sports. Its driven by a generation of budget cuts across the industry., Theres one other problem, and its a big one. I recently noticed that she doesnt seem to work for the station anymore, but there is next to no information regarding her departure. WCCO seized the opportunity, curating a lineup of legends and dominance in audience metrics. Canadian Wildfire Smoke Prompts Air Quality Alert For Most - CBS News In his letter, Douglas said no attempt was made to negotiate a lower salary. It has shuffled through a whos who of local television royalty in PM drive since Steve Cannons retirement, to little apparent success. From . Obvious local radio competitors thatTCBspoke to are uninterested or hemmed in by noncompete clauses or contracts. December 18, 2020 1:18 pm. See our full republication guidelines for more information. ICYMI: An air quality alert is in effect through Tuesday, with conditions being called unprecedented. A 100 year-old AM station can dream, cant it? WCCO broadcasters were known across the Midwest. Radio is most threatened by people in leadership roles who only account for it as a commodity and see stations as real estate assets, says Langmyer, speaking of the industry in general.
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