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Ive always thought about it. Have you had conversations with Spotify about making stuff exclusive? I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Im like, They dont need to be if they dont want to be. Is that something you think about as targeting? Up or down on NFTs? This changed everything for podcasting. Both are completely okay and actually really perform well. Are you saying, Its actually billions of podcast impressions? Are you feeling the pinch of the ad downturn? While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Will Ferrell has started a podcast as the character he played in the movie of the same name. Do you think that youre moving the high-margin dollars into the longer tail? Its just a disconnect. By the way, put TheVerge.com on the home screen of your phone. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. He only came on here to pitch the app. Thanks. We will avoid, at almost every turn, simplicity. We have an app of our own. Yeah, we do too. Its really that simple. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. So of course I asked Conal about that and lots more. If there are principles that I try to remember once a week or so, its probably those three. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. This is obvious at this point. Its three guys who are hilarious and fantastic. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. 246 episodes totalling 170 hours, 51 minutes. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. We basically built an academy where once a year we grab eight or 10 people. Eighty million Americans a week listen to podcasts. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Is this a thing you want to do? Number two was this massive marketing machine. Which one of your children is the business affairs group? Our partners at Work x Work. See omnystudio.com/listener for privacy information. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. The marketing team is like, What are you doing?, Yeah. You should buy streaming. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. The culture is not preserved; the nimbleness is not preserved. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. You became the CEO of a formal division thats responsible for podcasts. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We are an obsessively, widely distributed content company. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Why is that? I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. I have to say people are very excited to hear from you today. Thats right. All of us do this, including myself. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. The money from each of these pipes is not the same. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Reviews. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. We used Jun Group. Theyre killing it right now. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . We have a whole newsletter for podcasters. Thats loosely how its orgd out. You have to make a lot of decisions. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. That was my next question there. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Youve been more or less anti-subscription. Our job was really simple. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Its not that theyre bad people. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. This has made podcasting different. I fell in love with this medium 10 years ago. In the tech world, this is a common situation. Thumbs up or thumbs down, library. Its what we do. Ron listens to an Opera Singer, to see what all the hype'sabout. Thats important, because I think they want to do the right thing by the medium. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Next week, Im with Universal McCann. I just get a little bit defensive or protective about the other 3,000 shows. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! UK News Published: Mar 1, 2023. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. It makes sense to me. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Does that worry you? Into the whole thing? Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Whats your best TikTok meme? I dont see a reason. Its incredibly collaborative. People are stupid enough to complain about the ads. Crypto company Gemini is having some trouble with fraud. Promote. I want to wrap up with the Decoder question. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. I told you it was all about org charts, and Im not even to the org chart question yet. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. I want to come to exclusives and to consolidation. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. People trust podcast content more than they trust what they see on social media by like 60 percent more. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Associate Producers: Anna Hossnieh and Sophie Lichterman. Yeah. The day before, I was with Publicis. See omnystudio.com/listener for privacy information. We have a few minutes left. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Ron Burgundy! We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The short answer is, no, were growing. Theyre just insecure. Youre saying we have to innovate and push back in it, but its still just promo codes. By the way, if you love digital audio, and we all do. Google and YouTube are awesome. The toothbrushes were great. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Do you offer rev shares to your creators? I think we moved off it too fast and I think its a robust business we should still focus on. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Like you said, yes, targeting is getting harder for digital social media platforms. The Ron Burgundy Podcast. Are you doing that? Is that part of your business affairs team, just selling the IP out? The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. ChatGPT will eat us all. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. Sometimes these restructures are a little bit fake. I didnt know it until then, but once he said it I was like, Oh my God. All Rights Reserved, By submitting your email, you agree to our. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Its all about the org chart. Its not a huge focus for us. We tell stories through human conversation, more than anything else. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I know that sounds crazy. Im going to get in trouble too, just like you are. If you can never get enough true crime Congratulations, youve found your people. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. No Longer So. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. It is possible to that extent, but its hard to convert to a new platform. Its finally arrived. I feel like its still a thriving business. Weve talked with Ashley a lot about this. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. I have a card here that says NFTs on it. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. But I still own and control the pipe. Copyright 2023 Apple Inc. All rights reserved. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. This is what they do really well. We all get it by now, painfully. Or, the negative reason, theyre covering up bad work. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Last year when we were all in this room, we could not stop talking about Spotify. I think thats it. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Josh and Chuck have you covered. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Usually, yeah. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . In Chicago, I sat in front of OMD. The longer answer is, were in an odd economy. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." We're all in a glass case of emotion. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. You got it. Youre the CEO of iHeart Digital, which is a big company with a long history. You start to reverse-engineer all the content you make because that works best on such-and-such platform. In my opinion, I dont think we would be where we are as an industry otherwise. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Perhaps its because there is nothing broken in the distribution and monetization model today. Itd be like being able to walk away with your channel. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. Well, we have over $100 million a year in broadcast radio marketing. I look at the companies that have the targeting capabilities. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Youre doing ad injection into the feed? Im building up to it. We give a ton of in-show podcast promotion as well. Everybody in this room has worked damn hard for the last 20 years to get to this point. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! YouTube is a good example of this. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I just dont see it fixing anything thats broken. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back.
